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Domain Name Article :-
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Choose Wisely: Your Domain Name is a Marketing Tool
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Selecting
a domain name may seem on the surface to be just a matter of deciding
which word or words to register. As you know or will soon discover,
business on the web is extremely competitive. It's not just a matter
of worrying about search engine rankings. All websites struggle
to stay on top. The domain name you choose will soon be a silent
player in your effort to attract and maintain traffic on your site.
Your domain name will play a key role in that other, less conspicuous
form of advertising; word of mouth.
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Every
potential source of traffic is a vitally important one. One person
may see your website, mention it to a friend and so on. If your
domain name sounds confusing, is difficult to spell or has another
spelling variation, it could mean lost traffic.
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Here
a few basics to keep in mind.
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| 1) |
Your
domain name should be as short as possible. The more characters
that your potential visitors have type in, the higher the
chance that they will mis-type it and never arrive at your
website.
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| 2) |
Avoid
words that have other common spelling variations. It's very
easy for people to assume that your domain name is spelled
one way, when it's actually spelled another. This can result
in lost traffic.
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| 3) |
Unless
you are registering a domain name consisting completely of
numbers, it may be wise to avoid a number in the name because
this also may lead to confusion about spelling.
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| 4) |
Imagine
the domain name in a radio advertisement. Will listeners understand
immediately how it should be spelled and will they remember
it? Memorability is very important and can enhance your advertising
efforts by making your ads more effective.
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| 5) |
Try
to find a domain name that reflects the nature of the business
that your company is in or the overall scope of the future
website. This adds memorability because the public will associate
your name with the business behind the name and be more likely
to remember it.
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| 6) |
Consider
which top level domain (TLD) name is best. Dot com is by far
the most recognized TLD in the United States at least. You
may not be able to find an available Dot com domain that suits
your needs. If this is the case, try to select an alternative
TLD that is very memorable. Some of these alternatives are
worthy of consideration, such as .tv and .FM. Both of these
TLD's also happen to be acronyms for radio or television and
do offer a certain degree of public recognition.
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Remember
your new domain name is essentially your identity on the web, so
choose wisely. There is nothing worse than feeling stuck with a
domain that is confusing, isn't memorable or that the public can't
spell correctly.
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