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SEO Case Study for GodrejProperties.com

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Site URL :  http://www.GodrejProperties.com

Company :- Godrej Properties & Investments Ltd.

Customer Contact Info:-
Godrej Bhavan,
4th Floor, 4A,Home Street,
Fort Mumbai
Maharashtra India-400001
Tel : 91-22-22190200

Introduction of Project:-

Godrej Properties & Investments Limited (G.P.I.L.) belong to the prestigious GODREJ group of companies.

Godrej Properties and Investments Ltd. is in the real estate development business and its objective is to achieve rapid growth through excellence in Management Systems & Customer delight.

Challenges in the Project :-

  • As a relatively new site with low web traffic we were faced with the challenge to start the SEO activity from scratch.
  • Site was not being listed any of the Search Engines with any of the important keywords of the website.
  • A thorough analysis of the site from a user and spider's perspective was needed to be conducted.
  • Important Keyword/Keyword Phrases, Title Tag, Description Tag and Meta Tags were missing.

Unique Plan of Action :

We decided to adopt our proven SEO strategy covering the following steps to tackle it:

  • To make complete analysis of the website both from the Crawlers as well as visitors point of view.
  • To determine all the important keywords related to this site.
  • As site required Keywords rich content we decided to put marquee with important keywords & Keyphrases of the site on all the important pages.
  • Manual Submission of the site and its important pages in all the major search engines

Implemention of Action Plan :

  • Made thorough analysis of the complete website.
  • Search engines, directories and we Identified targeted keyword/ keyword phrases.
  • We created and installed Search Engine Optimization code (Title Tag, Description Tag & Meta Tags) on each and every page of their website to influence search engines.
  • Created Keyword Rich Marquee on all the Important pages of the website.
    Manual Submission of optimized pages of the website with selected search engines and directories.
  • Provided monthly search engine tracking and analysis reports.
  • Monitored and analyzed the site's position on search engines and directories.
    Resubmitted the site on a monthly basis to maintain positioning.

Actual Results :

The site achieved impressive Search Engine Ranking in all the major Search Engines. The site is currently enjoying first page ranking on Google for all its Prominent Keywords.

|| Click Here to View Ranking Report of GodrejProperties.com ||

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