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SEO Case Study for GodrejSaraLee.com


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Site URL :  http://www.GodrejSaraLee.com

Company :-
Godrej Sara Lee Ltd.

Customer Contact Info:-
Godrej Sara Lee Ltd,
Pirojshanagar, Eastern Express Highway,
Vikhroli (East),
Mumbai-400 079,
INDIA.
91-22-55976700

Introduction of Project:-

Godrej Sara Lee Ltd. is a joint venture company between the Godrej Group, India and Sara Lee Corporation, USA. It excels in research and manufacture of quality household insecticides. Some of its propular brands are GoodKnight, Jet, Hit and Etc…

Challenges in the Project :-

To attract more customers, expand markets and generate more business, the company turned towards Cyberweb Global for the SEO and promotion of its site. This site had been online for quite some time but was not showing up well in Search Engines Result Pages with the important keywords of the site. The site did not have a Search Engine friendly HTML code and the text formatting was not Search Engine optimized. All the pages did not use the important keywords in their code and body text.

Unique Plan of Action :


We decided to adopt our proven SEO strategy to tackle it. To make complete analysis of the website both from the Crawlers as well as visitors point of view. To determine all the important keywords related to this site. As site required Keyword rich content we decided to put marquee with important keywords & Keyphrases of the site on all the important pages. To do manual submission of the site and its important pages in all the major search engines.

Implemention of Action Plan :

The site was restructured to make it Search Engine friendly and the copy was re-styled to make it keyword rich. The changes actually made the site very user friendly for human visitors besides improving its Search Engine friendliness. The site was then hand-submitted to all the major search engines.

Actual Results :

The site achieved impressive Search Engine Ranking in all the major Search Engines. The site is currently enjoying first page ranking on Google for all its Prominent Keywords.

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