As we surf the web, we are somewhat awed by the myriad expressions of design which are evident. We come across clean, crisp, and beautiful sites which convey a lot of information in an easy to navigate manner. Then there are the sites, which are cluttered, discordant and somewhat confusing. Still others, which are zany and dynamic, 'happening' sites where colors, concepts, visuals, text, coalesce and flow in harmony. Sites designed by people from all around the world. From designers who experiment with a new medium and absorb it as part of their portfolio of services, to the new genre of web masters and designers who live and breathe the WWW. It is quite evident today, that some designers advocate clarity and order in design, while others lay emphasis on visual vitality. At Cyberweb Global, we believe that good design achieves a comfortable blend of the two--a fresh appealing look, with a clear emphatic message.

There is no universal rule for designing and creating effective websites. The medium is evolving and so is its design. The key is appropriateness. Are the graphics and design appropriate for the tone and content of the message, the intention of the sender, the requirements of the medium, the needs, desires, and orientation of the receiver? Some messages need to lay emphasis on clarity, others on vitality and still others, on a blend of the two.

Responsible graphic design is important in ensuring that your site is effectively used by customers. Attractive graphics hold the customer's interest while an understandable architecture leads the potential buyer to important content. An effectively designed site will allow your company to reap the benefits of increased sales and a decrease in your bottom-line.

Browsing through the web reveals a wide range of designs that work very well. In the best sites, the graphics enhance rather that obscure the clarity of the message content of the site. Beauty and utility are both vital facets of communication design. It is appearance that makes a message noticed, read, enjoyed, believed and remembered. Where as the graphic look establishes that crucial first impression.