Customer Facts and Strengths

The Lakshmi Vilas Bank was founded seven decades ago by seven spirited people of Karur under the dynamic leadership of Shri V.S.N Ramalinga Chettiar, mainly to cater to the financial needs of varied customer segments. Today, in a borderless economy, Lakshmi Vilas Bank has sustained its growth.

The Bank obtained its license from RBI in June 1958, and in August 1958, it became a scheduled commercial bank. During 1961-65, it took over nine banks and raised its branch network considerably. In 1976, its Golden Jubilee Year, the bank entered the area of International business as an Authorized Dealer in Foreign Exchange with world-wide correspondent arrangements with reputed international banks to serve the global trading requirements of its clients.

With a network of 211 branches spread throughout the country, the bank's focus is on customer delight by maintaining high standards of customer service. And amidst all these new challenges the bank is progressing admirably.

The Challenge

The challenge was to list and achieve higher ranking with their suggested popular keyword phrases. Web site needs to be on top in the competation in all major search engines.

The Solution

At Cyberweb Promotions we specialize in developing search engine compatible web sites and online identities that not only receive substantial traffic, but also convert that traffic into profits. With our team's in-depth knowledge and rich experience we worked out a systematic and methodical plan that could promote LVBank.com to the top search engine placement in more of their keyword categories.

The Method

First, we worked with "The Laxmi Vilas Co-operative Bank" to identify and develop "power words, key phrases" that are most relevant to their financial and banking services. Then we made some changes in the web pages and revised the content on LVBank.com to reflect the chosen keywords before re-submitting the site to targeted search engines. To assess the effectiveness of our hard work and to strategize additional SEO tactics, we continually analyzes web site's ranking on an engine-by-engine basis to examine the algorithms each search engine used to rank Web sites and the results achieved.

Result

Within 1½-month web site get listed successfully in all major search engines and directories with top positions for their important keywords and key phrases. It also drastically increased its ranking on major search engines such as Google, Yahoo! and AOL. After only 1½-month, as a result of Cyberweb Promotions SEO campaign and the improved rankings, unique visits to www.LVBank.com increased 75% and the average length of a site visit more than doubled. As a result, "The Laxmi Vilas Co-operative Bank" has taken advantage of interactive opportunities to reach its target market.

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