Customer Facts and Strengths

Reliance Infocomm will offer a complete range of telecom services, covering mobile and fixed line telephony including broadband, national and international long distance services, data services and a wide range of value added services and applications that will enhance productivity of enterprises and individuals.

Reliance IndiaMobile, the first of Infocomm's initiatives was launched on December 28, 2002, the 70th birthday of the Reliance group founder, Shri. Dhirubhai H. Ambani.

Reliance Infocomm will extend its efforts beyond the traditional value chain to develop and deploy telecom solutions for India's farmers, businesses, hospitals, government and public sector organisations.

The Challenge

Most web sites on the Internet today simply cost money to the companies without bringing anything in return. Reliance Infocom asked us to promote their web site into the major search engines and directories. The challenge was to list and achieve top ranking with their most popular keywords. Web site needs to rank above their competitor's web site in major search engines.

The Solution

At Cyberweb Promotions we specialize in developing search engine compatible web sites and online identities that not only receive substantial traffic, but also convert that traffic into profits. With our team's in-depth knowledge and rich experience we worked out a systematic and methodical plan that could promote RelianceInfo.com to the top search engine placement in more of their keyword categories.

The Method

First, we worked with "Reliance Infocomm" to identify and develop "power words, key phrases" that are most relevant to their Telecom Services. Then we suggested changes in the web pages and revised the navigation system of RelianceInfo.com to reflect the chosen keywords before re-submitting the site to targeted search engines. To assess the effectiveness of our hard work and to strategize additional SEO tactics, we continually analyzes web site's ranking on an engine-by-engine basis to examine the algorithms each search engine used to rank Web sites and the results achieved.

Result

Within 1½-month web site get listed successfully in all major search engines and directories with top positions for their important keywords and key phrases. It also drastically increased its ranking on major search engines such as Google, Yahoo! and AOL. After only 1½-month, as a result of Cyberweb Promotions SEO campaign and the improved rankings, unique visits to www.RelianceInfo.com increased. As a result, "Reliance Infocomm" has taken advantage of interactive opportunities to reach its target market.

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