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SEO Case Study for SeekandSource.com


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Customer Facts and Strengths

SeekandSource.com is India's most comprehensive horizontal, cross-industry eCommunity portal and B2B eMarketplace for buying and selling of industrial goods and business services. Seekandsource.com features a virtual office for members that offers a web storefront and transaction facilities such as online enquiries (RFQs), quotations and purchase orders (P.Os).

SeekandSource.com is brought to you by Sify Limited - India's largest integrated Internet, networking & eCommerce services company. Sify operates several B2B portals catering to different industry segments through its eMarket Services business.


The Challenge

From last 2 years Sify Limited was not able to generate targeted traffic and get online orders through their B2B portal SeekandSource.com. Sify Limited asked us to promote their portal into the major search engines and directories. The challenge was to list and achieve top ranking with their most popular keywords. Their B2B Portal needs to rank above their competitor's web sites and portals in major search engines.


The Solution

We identified and analyzed popular keywords for SeekandSource.com, which are fit for their online services and can give targeted traffic for their B2B Portal. Our team did competitors site's study and work out unique search engine optimization and placement strategy to achieve top ranking for the web site.


The Method

We optimized existing web pages with various techniques and made them search engine friendly. Our team made some tiny little changes in the content of web site for higher ranking. We worked systematically and methodically on each phase and delivered a reliable solution.


Result

A web site should be an asset to business. Through SeekandSource.com, Sify Limited experienced a rise in phone calls, more faxes, more e-mails, more new global customers and more profits. That is what makes a web site successful. SeekandSource.com was able to generate sales opportunities both online and offline - all within a matter of days.




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