| 1. |
Don't use FRAMES |
2. |
Keep text minimal and to the point. Your primary message should
be made on the first screen without scrolling down the page
or navigating though you web site. |
3. |
Use
"attention getting" headlines |
4. |
Offer
something of value on the web site. Ex. A database, calendar,
product FAQ, tech support, news letter subscription, etc.
|
5. |
Don't
use italicized words |
6. |
Change
font face to Arial, Helvetica for easier reading. Keep the font
size large enough for easy reading. |
7. |
Use
different colors on headline text for emphasis. |
8. |
Use
indented lists where appropriate for easy reading. |
9. |
Place
redundant navigational buttons or links at the top and bottom
of page for easy navigation. |
10. |
Place
your name, address, phone number, fax number, and e-mail link
on every page. |
11. |
Make
it easy to request additional company/product information.
|
12. |
Don't
include your own picture regardless how pretty you feel you
are. |
13. |
Minimize
use of graphic files. Colored tables are an excellent way to
add color without graphic file overhead. |
14. |
If it's not important, don't put it on your web page.
|
15. |
Don't
publish "Under Construction" pages. |
16. |
Change page frequently. |
17. |
Don't use Entrance or Doorway pages to your web site. You have
only one opportunity to get your viewers attention. With Entrance
pages, you've wasted your first opportunity to get your message
across. |
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