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What
is a URL name? |
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The
URL name is the part of the URL that comes between "www"
and ".com." It's the name of a site. For example,
in the case of the URL http://www.searchengines.com, the URL
name is "searchengines." |
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Why
should I have keywords in my URL name? |
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Recently,
search engines began to prioritize the use of keywords in
a site's URL in their ranking formulas. Google
and Inktomi
are two engines that do this. Google
is extremely important because Yahoo!
uses it to supplement its search results.
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Alphabetical
priority and its influence |
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Some
smaller search engines use alphabetical hierarchy in their ranking
formulas. Also, directories such as Yahoo!
and Open Directory Project list sites in alphabetical order.
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Avoid
spam |
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Although
directories may penalize you for misrepresenting your company's
name, neither search engines nor directories will penalize you
for inconsistent URL names. This means you can buy any second
level domain name you want (as long as you don't infringe on
others' trademarks and so on) and search engines will not penalize
you for it. |
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Some
search engines don't index URLs with the character "?"
in them. However, major search engines can index URLs containing
numbers and characters such as "@." |
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An
overview |
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URL
Keywords |
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- Name
files with keywords
- Consider
alphabetical hierarchy
- Look
for a URL name containing keywords
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