CGS Web Site Promotion Articles..
 
Web Promotion - Your Internet Marketing
 


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META Tags & Search Engines

META tags were developed and made a HTML standard for the purpose of addressing specific information about your web page that does not affect the way your page actually looks.


The primary META tags that affect promotion include the "Description" and "KeyWords" tags. Also mentioned here is the "Title" HTML tag used to define the title that appears at the very top of your web browser when you visit a web page.
 
Example:
< head >
< meta NAME="KeyWords" CONTENT="Keyword1, Keyword2">
< meta NAME="Description" CONTENT="Type the description that you want the search engines to use here">
< title >META Tags: Search Engine Tips and Web Site Design Tips< /title >
< /head >

  • META NAME="KeyWords"
    This is where we place the carefully selected keywords that were discussed during the Key Word topic. Place you top keywords first. Since 1 web page can't possibly be effective with each and every possible key word that you can think of, concentrate on the top 10 or 15 and be sure to re-use these words in the body of the web page.
  • META NAME="Description"
    This META tag was designed specifically with search engines in mind. It provides the search engine with the description that is displayed when your site is included in the search engine results.
This is important.

Since this is usually what your potential website visitor sees on the search engine, be sure that you use attention getting headlines in 15 words or less.
 
  • < title >
    See how the text in the example above matches the text that your browser is currently displaying at the yop of your screen? This is where you define this.
Most search engines place additional emphasis on words contained in the web pages title. Be sure to include a couple of your top keywords in a brief phrase.