Immediate results. Research, set up and implementation of pay-per-click campaigns can happen in just a few days time, as opposed to natural rankings which can take weeks or months to gain a ranking. With PPC, you can start seeing results – and generating sales – the day your ad goes up.

Real-time trackability. “Trackability” is our favorite word around here despite the fact that it’s not a real word. We track the effectiveness of various keywords and phrases, which ads generate the most traffic, conversion rates, and much more. And unlike a printed piece or mailer, there’s no lag time to know if your ad is working. Plus, we can make changes on the fly.

Gain a national audience. What’s the best way to reach someone in Provo, Utah? Put an add on Google or Yahoo!. Chances are, your potential customers are on one of these two search engines. Along with their network partners, they each claim to reach over 80% of Internet users.

Focus on a targeted audience. Maybe you don’t want to reach someone in Provo, Utah. Maybe you have a local customer base and want to stay within 50 or 100 miles of your business. If so, then we have the ability to target users in the exact area you designate. Another way to target your audience is by the specific keywords and phrases you choose. In essence, you are pre-qualifying your customers before they ever land on your site.

Brand your name. Sometimes you just want to get your name out there. What better way to do that then a top placement on Google or Yahoo?